Bad strategy isn't holding you back.
Your past is.
Heritage brands that get it right become untouchable. A story no one can copy. Lived through the brand, proven through the portfolio and an organisation locked in on staying relevant. But most never get there. Not because they lack ambition. Because the past is still running the meeting.
I am Michael König.
I help heritage brand leaders make the hard decisions - and build from there.
Where it comes from
Most people experience one major brand transformation in a career. As VP at Fiskars Group I led twelve simultaneously across Iittala, Royal Copenhagen, Georg Jensen, Wedgwood, and eight others. Before that, Bang & Olufsen.
Every company I worked for was over a hundred years old.
That's twenty years of knowing what breaks and what builds.
How I work
I work embedded. Inside the leadership team, not outside it.
The work always covers three things together: where the brand plays, what the portfolio does, and how the organisation delivers. Separating them is why most transformations stall.
Most engagements start with a Fokussprint, a few weeks of interviews and analysis that give you three things: an honest outside view of what is actually holding you back, a clear first move, and a leadership team that is ready to act.
From there, the work takes different forms.
A defined project, an ongoing presence inside the leadership team, or both.
Work with me
Let's talk about where you want to take your brand
Book a short call
+45 42414261