Do you recognise this?
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The business has been built on instinct and craft. Now you need the operating logic to scale it.
You have a new strategy. But the organisation keeps delivering what it always has.
Your brand is loved by the people who know it. But the next generation hasn't found it yet.
You keep investing in new products. But nothing seems to make real impact.
About me
Before going independent, I spent twenty years inside some of Europe's most iconic and storied brands.
Not advising from the outside, but leading transformation from within.
At Fiskars Group I was VP responsible for twelve brand transformations simultaneously - Iittala, Royal Copenhagen, Georg Jensen, Wedgwood, and eight others. Before that, Bang & Olufsen and Egmont.
Every company I worked for was over a hundred years old.
I build on these learnings every day.
How I work
When you work with me, you get the person who has done this twelve times . not the person they send in their place. I work embedded, inside the leadership team, not outside it. No junior staff. No methodology applied regardless of the situation. Just focused work on the problem that actually matters.
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A three step process for delivering commercial results
Focus
Find the decision that matters. Most organisations have too many priorities. Not on paper - but in practice, in the day to day, in how teams make choices and where resources actually go. We find the one decision that drives value — and build the alignment to act on it.
Delivery
Build the operating model to match A good decision without the right structure stays a presentation.
We build the capability, cadence, and ways of working that make change happen season after season.
Impact
Deliver the change in market With focus and the right operating model in place, we brief and deliver the products, collections and campaigns that reach the next audience. Each launch building relevance. Each season compounding commercial value.
Get started easily
A Fokussprint is a fast way to get started. We conduct interviews with leadership and teams, analyse portfolio, brand and commercial performance, and run a prioritisation workshop where we make the decisions together.
The output is not a report. It is a decision and real actions the leadership team can act on the following week.
Work with me
Let's talk about where you want to take your brand.
Book a short call
+45 42414261