I established Bang & Olufsen’s first Colours, Materials, and Finishes (CMF) team to create a strategic approach to CMF.

The challenge was to elevate our unique position as a luxury lifestyle audio brand while reducing the time and cost involved in working with new colours and materials.

Building a team with talents from the automotive and hospitality industries, we developed a comprehensive strategy defining CMF elements across products and price points. This enabled us to ship significantly differentiated product versions at launch, offer larger collections of high-impact products, and provide customized options.

The CMF team greatly improved the value of our portfolios and products, allowing for greater versioning for launch, channels, and markets.